From the toyshop of the south to a modern stewardship company. Gamley's Limited protects, develops, and builds long-term value from a brand with over 100 years of trust.
The Gamley's chain of toy shops was founded in 1919 by Bill Lord. Known as “the toyshop of the south,” there were 17 stores stretching from Eastbourne to Southampton.
The last retail outlet closed in early 2008 after almost 90 years of trading. But the brand's story didn't end there.
Since 2022, Gamley's Limited (company number 14321193) has painstakingly acquired the brand's intellectual property, including domains, trademarks, and digital assets, preserving a century of heritage for the future.
Gamley's Limited is focused on the stewardship of intellectual property, brand assets, and structured organisational support.
Managing, maintaining, and developing trademarks, domains, and related digital assets across the Gamley's portfolio and for other entities.
Supporting organisations with strategic planning, operational clarity, and long-term growth across a broad range of industries.
Exploring new opportunities to bring the Gamley's heritage into the digital age, from licensing to content and beyond.
Holding and managing brand assets on behalf of other entities, providing structured support and long-term value protection.
We remain committed to maintaining high professional standards through continued learning and structured development.
Gamley's Limited operates with robust professional standards, supported by £5,000,000 indemnity cover. Registered with the Information Commissioner's Office for data protection compliance.
Whether you're interested in the Gamley's brand, exploring partnership opportunities, or simply want to connect, we'd love to hear from you.